Privacy Policy

BALA Aatral Solutions Private Limited, operating under the name Aatral (“Aatral”, “we”, “us”, or “our”), respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you:

• visit or interact with the Aatral website;
• submit an enquiry, request a demonstration, or contact our team;
• apply for a job or submit professional information;
• attend an event, webinar, workshop, or business meeting involving Aatral; or
• use an interactive, chatbot, or AI-assisted feature made available through the website.

For personal information collected through the website, Aatral generally acts as the data fiduciary or data controller, as those terms may be defined under applicable law.

1. Scope of this policy

This policy applies to personal information processed by Aatral for its own website, marketing, recruitment, communication, security, and business-development purposes.

Some Aatral products and services are deployed for enterprise customers. Where Aatral processes information solely on behalf of a customer, the customer’s agreement, instructions, and applicable product-specific notice may govern that processing. In such cases, the customer may be the primary data fiduciary or controller, and Aatral may act as a processor or service provider.

This policy does not apply to third-party websites, platforms, or services that may be linked from our website.

2. Information we may collect

2.1 Information you provide directly

We may collect information that you choose to provide, including:

• name;
• business or personal email address;
• telephone number;
• organisation, job title, and industry;
• country, city, or business location;
• enquiry details, project requirements, and messages;
• meeting, demonstration, event, or workshop registration details;
• professional history, resume, portfolio, and recruitment information;
• feedback, survey responses, and testimonials;
• communications exchanged with Aatral; and
• any documents or other information you voluntarily submit.

Please do not submit confidential, classified, highly sensitive, or unnecessary personal information through general website forms or AI-assisted features.

2.2 Information collected automatically

When you use the website, we or our authorised service providers may automatically collect technical and usage information such as:

• IP address;
• browser type and version;
• device type, operating system, and language settings;
• approximate location derived from an IP address;
• pages viewed, links selected, and time spent on pages;
• referring website or campaign source;
• date and time of access;
• cookie identifiers and similar technical information; and
• security, diagnostic, and server-log information.

2.3 Information from other sources

We may receive business contact information from sources such as:

• your organisation or colleagues;
• event organisers, channel partners, or authorised representatives;
• public professional profiles and company websites;
• business directories and publicly available sources; and
• service providers supporting sales, recruitment, or marketing activities.

We use such information only where permitted by applicable law and for relevant business purposes.

2.4 AI-assisted or interactive features

If the website includes an AI assistant, chatbot, voice interface, or other interactive experience, we may process the text, voice input, files, selections, and feedback you provide to operate and improve that feature.

Do not enter trade secrets, classified information, sensitive personal data, or information that you are not authorised to share. Automated responses may be incomplete or inaccurate and should not be treated as professional, legal, safety, engineering, or operational advice.

3. How we use personal information

We may use personal information to:

• respond to enquiries and communicate with you;
• arrange product demonstrations, meetings, workshops, and events;
• understand your organisation’s requirements;
• prepare proposals or take steps requested before entering into a contract;
• provide, support, secure, and improve our website and services;
• personalise website content and measure engagement;
• manage business relationships with customers, suppliers, and partners;
• evaluate job applications and communicate with candidates;
• send relevant product, company, or event communications where permitted;
• prevent fraud, misuse, unauthorised access, and security incidents;
• maintain records and comply with legal, regulatory, tax, audit, or contractual obligations;
• establish, exercise, or defend legal claims; and
• carry out internal reporting, research, and service improvement using aggregated or de-identified information where practicable.

Where required, we rely on consent. In other circumstances, processing may be necessary to respond to your request, perform or prepare a contract, comply with law, protect legitimate interests, or meet another lawful basis recognised in your jurisdiction.

4. Cookies and similar technologies

The website may use cookies, pixels, local storage, and similar technologies to operate correctly and understand how visitors use it.

These technologies may include:

• Essential cookies: required for security, navigation, forms, and core website functions.
• Preference cookies: remember choices such as language or interface settings.
• Analytics cookies: help us understand traffic, page performance, and visitor interaction.
• Marketing cookies: may be used to measure campaigns or provide relevant communications, where enabled and legally permitted.

Where required by law, non-essential cookies will be used only after appropriate consent. You may manage cookies through the website’s consent controls, when available, or through your browser settings. Disabling some cookies may affect website functionality.

5. How we disclose information

We may disclose personal information only where reasonably necessary to:

• Aatral employees and authorised team members who require it for their work;
• hosting, cloud, analytics, communication, CRM, recruitment, security, and IT service providers;
• professional advisers such as lawyers, auditors, insurers, and accountants;
• authorised business partners involved in responding to a joint enquiry or delivering a requested solution;
• government authorities, regulators, courts, or law-enforcement bodies where required by law or valid legal process;
• a purchaser, investor, successor, or adviser involved in a merger, financing, restructuring, acquisition, or transfer of business assets; and
• other parties where you have instructed or authorised us to disclose the information.

We do not sell personal information in exchange for money. We require service providers to process information only for authorised purposes and to apply appropriate confidentiality and security measures.

6. International processing and transfers

Aatral is based in India and may use service providers or work with customers and partners in other countries. As a result, personal information may be processed outside your country of residence.

Where applicable law requires safeguards for an international transfer, we will take reasonable steps to use appropriate contractual, organisational, or legal measures.

7. Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including to:

• respond to and maintain a record of enquiries;
• manage an active or potential business relationship;
• complete recruitment activity;
• meet contractual, accounting, tax, audit, security, and legal requirements; and
• resolve disputes or enforce agreements.

Retention periods may vary according to the type of information, the nature of the relationship, legal requirements, and operational need. When information is no longer required, we will take reasonable steps to delete, anonymise, or securely dispose of it.

8. Information security

We use reasonable administrative, technical, and organisational safeguards designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no internet transmission, storage system, or security measure can be guaranteed to be completely secure. You are responsible for using appropriate care when submitting information online.

9. Your privacy rights

Depending on your location and applicable law, you may have the right to:

• request access to personal information we hold about you;
• request correction or completion of inaccurate information;
• request deletion or erasure of information in certain circumstances;
• withdraw consent, where processing is based on consent;
• object to or request restriction of certain processing;
• request portability of eligible information;
• opt out of direct marketing communications;
• raise a grievance or complaint; and
• nominate another person to exercise certain rights where applicable.

These rights are not absolute and may be subject to identity verification, legal exceptions, record-retention requirements, and the scope of the law that applies to your request.

To submit a request, contact us using the details in Section 15. Please describe your request clearly. We may ask for information necessary to verify your identity and protect your information from unauthorised disclosure.

10. Marketing communications

We may send business-related updates about Aatral’s products, events, insights, or services where permitted by law.

You may opt out by using the unsubscribe option in a marketing email or by contacting us. We may still send non-promotional communications relating to an active enquiry, transaction, contract, security matter, or legal notice.

11. Children’s privacy

The Aatral website and enterprise services are intended for business and professional audiences and are not directed to children under 18 years of age.

We do not knowingly collect personal information directly from children through the general website. If you believe a child has provided personal information without appropriate authorisation, please contact us so that we can review and take appropriate action.

12. Third-party links and embedded content

Our website may contain links to or embedded content from third-party websites and platforms. Those third parties operate under their own terms and privacy practices. We encourage you to review their notices before providing information or using their services.

13. Changes to this policy

We may update this Privacy Policy to reflect changes in law, technology, our website, or our business practices. The updated version will be posted on this page with a revised “Last updated” date.

Material changes may also be communicated through the website or another appropriate channel.

14. Governing privacy framework

We handle personal information in accordance with laws applicable to the relevant processing activity. These may include India’s Digital Personal Data Protection Act, 2023 and related rules as their provisions become applicable, and other privacy laws that apply based on the location of the individual or nature of the processing.

Nothing in this policy is intended to reduce any mandatory rights available to you under applicable law.

15. Contact and grievance support

For privacy questions, requests, consent withdrawal, or grievances, contact:

Privacy / Grievance Contact
BALA Aatral Solutions Private Limited
Email: info@aatral.io
Registered office: Padmavilas, Door No. 3/233, Survey No. 34/1B, Manapakkam Main Road, Manapakkam, Chennai, Tamil Nadu 600125, India

Please include “Privacy Request” in the subject line and provide sufficient information for us to understand and respond to your request.